Morne Deetlefs
- ENTREPRENEUR - FOUNDER - INNOVATOR
- AFRICA SPECIALIST - COACH - STRATEGIST
About Me
Morne is an industry leader and board advisor with over 30 years of experience building, scaling and transforming QSR and casual dining brands across sub-Saharan Africa, including Nigeria, Kenya, Ghana, Zambia, South Africa, Tanzania, and Mauritius.
Known for his hands-on, execution oriented leadership style, he has successfully driven brand growth, operational excellence and business turnarounds in culturally diverse and often underdeveloped markets.
His track record includes founding iconic brands, raising multi million dollar equity, and scaling businesses from start-up to national presence.
Morne is committed to empowering and mentoring the next generation of entrepreneurs in the African food ecosystem.
Skills
Project Management
Fundraising
Brand Creation & Brand Building
Market Research
Market Entry Strategy
Contract Negotiation
Implementing New Business Models
Menu Development
Coaching & Mentoring
Franchising Processes
Stakeholder Management
Site Selection & Development
Multi-Brand Management
Financial & Analytical Skills
New Product Development
Business Scalability
Business Journey:
2 0 0 0 -> TO DATE
Deetlefs Consulting
Dubai - UAE
- CEO
Simbisa Brands Zambia
- Managing Director
Simbisa Brands Ghana
- Managing Director
Big Square Kenya
- Founder & CEO
Innscor Kenya
Innsfood Nigeria
- Managing Director
- General Manager
Food Concepts Nigeria
- Chief Operating Officer
Chicken Licken
South Africa
- Int'l Business Dev Manager
Advisory Board, Mentorship & Coaching
ISupreme (Ghana)
- Advisory Board Member
ALX Ventures
- Start Up Advisor
Unthinkable (Kenya)
- Scale up Coach
Ninja Accelerator In Kenya
- Mentor
Growth Africa
- Mentor
Brand
Experience
